Our Mission : People Over Profits
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We Make Positive Social Impact by:
Providing flexible work opportunities to stay at home moms (and dads!)
Paying a living wage to our contractors both here and abroad
Providing talented artisans in remote regions access to US markets
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We Make Positive Environmental Impact By:
Prioritizing products sold with sustainable or upcycled materials.
We source products from fair-trade companies and vendors promoting sustainable practices.
Recycling and reusing shipping materials in over 50% of our packaging.
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We have a Commitment to Serve:
Designers from the continent through exposure
Artisans from the continent by creating opportunities for cultural exchange of endangered skillsets
People of all income levels by providing you with quality goods at a fair price

Brand Evolution
Follow the journey of IDIA Home, a brand that started with creative solutions for the web and grew to encompass both service and product lines. Our story began in 2003 with Anjel, then a mom of two who taught herself how to edit code and build websites. She loved the creative side of the design as well as creating functionality. Initially, IDIA was a one-woman web design venture, allowing Anjel to create websites for small businesses while balancing a traditional 9-5 job. Anjel soon created IDIA Web Design enabling her work from home and be flexible for her growing family. In time, she realized too many hours were spent hunched over a keyboard, so she built her skills in different fields like real estate and education, even spending several years teaching at her childrens' school in an effort to reclaim time with her family. But it wasn't until she flipped her first property that she realized her longstanding passion for architecture extended into interior design. That's when IDIA was reborn. Utilizing her talents in 3D architectural modeling, combined with an love for design and an eye for space and function, Anjel created a full-service design company offering consulting services, 3D visualizations, product sourcing, and space planning. She collaborates with a small, but dedicated, team that assists her in servicing clients.

What Inspired IDIA Home?
In 2021, Anjel took her first journey to the African continent through Dakar, Senegal. There, she found herself enamored by the harmonious fusion of contemporary and traditional architectural styles. It was on a subsequent trip that she envisioned bringing modern African design to America. Anjel was determined to offer more than the stereotypical African shops in the United States that offered limited items like masks, trinkets, and kente cloth made in Holland. She believed African design should be as trendy as Scandinavian or Mediterranean styles, especially considering the rising prominence of talented African artisans.
During her travels, Anjel found exceptional products she knew people in America would love. So, she decided to create an online store for IDIA Home, alongside her design business.

IDIA Home: Bridging Continents
Today, IDIA Home has grown from a one-person operation into a global trading company. Our mission is not just to make your living spaces beautiful, but also to connect you with the diverse cultures of Africa. We want to introduce the Western world to the amazing design legacy of Africa. We want to bring HOME to your home.
Join us on this exciting journey where we mix creativity, culture, and craftsmanship to make your home feel warm and unique.
Our Services
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Sustainable Design Consulting
We help clients create beautiful, functional spaces that prioritize environmental responsibility and...
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Commercial Spaces
If you have a new or existing commercial space, a vision, but...
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Residential Services
Let's bring clarity and confidence to your home project. We offer personalized...